There was a time, 15 – 20 years ago or more, when media plans consisted of distinct media, each with a life of its own. The only connection they had was their relative impact on TRPs, reach and frequency. If there was one media that appeared to be too expensive, you simple asked where you … Read more
At first I thought that LinkedIn endorsements were a good thing. People can recognize those who have done good work for them relatively easily. Unlike recommendations where you need to write and submit a recommendation, all you have to do is click a button. LinkedIn makes it easy, even sending you the button to click. … Read more
No. Clients, when does using a search agency make sense? There is not one clear, clean answer. However, from a client perspective, you’d better have at least one answer, and it better be about adding value. Its not about price I cannot tell you how tired I am of price selling. We hear it all … Read more
Cyber Monday being Mobile Monday showing how much mobile has grown over the past few years. But, the evidence of mobile’s ascendency goes beyond Monday’s buying binge. The growth means changing the landscape, new ways of interacting and a realization that things really have changed, and will continue to do so. Take a look at … Read more
Internet advertising. Web advertising. Social Media Marketing. Email Marketing. Mobile Marketing. App advertising. Display marketing. Remarketing. DSPs. PLAs. Search marketing… All of these are ways that marketers tend to talk about marketing on the internet today. And, if we are really being honest, they are usually talked about them in silos. But this nomenclature, this … Read more