With the fast pace of changes in the abilities of mobile applications, there is a need for heightened awareness among consumers about the sites they visit and more importantly, the apps they install. A recent court ruling highlights this issues. http://www.mediapost.com/publications/article/295174/judge-sides-with-warriors-in-battle-over-eavesdro.html The Golden State Warriors had an app created that used location beacons to notify … Read more
On the surface, CPA programs sound great. Essentially, set it and forget it… except for the non-thinking administrative mess that accompanies these programs. Unfortunately, what starts out as a simplified way to manage a search program ultimately causes search atrophy. As the market changes, and opportunities arise, or problems start to materialize, they are masked … Read more
We all see the negative impact of spending stupid in search. If we are careful, we build our programs to safeguard against big swings in efficiency or volume when a competitor gets out of whack. However, we should be more cognizant of those who are set up to monetize visits in multiple ways that are … Read more
In the early 90’s, one of the clients I had was an auto after-market repair chain that was a mix of corporate owned and franchise locations. The corporate client opened a new store not too far from a franchisee. The franchisee was up in arms. He shouted that the corporate location was stealing his customers, … Read more
Every once in awhile we come across people or situations which just make us shake our heads. This happens a lot in SEO. Sometimes it is Google, but usually it is just some absurd player in the space. But, as we shake our heads (and smirk a bit), we have to remind ourselves that, as … Read more
We are involved at almost all stages of online marketing plans. From really cool site development to video, display, re-targerting, rich media, search, lead gen, etc. Somewhere on our team at any given time, we are doing these. My background started in national brand advertising, and migrated to digital through the 1990s. So, it is … Read more
Our account service lead for one of our clients had a question from the client. “How come your performance is so good?” On this account we are actually pitted against another agency. There is complete transparency between the accounts and the client. So, everything is open to everyone. However, the question was still posed. The … Read more
How do you know what people are doing on your website? If you have not already installed analytic tools such as google analytics, you are missing out on a lot of information that can help you know if your digital marketing is working for you or if it is not. So, the first thing all … Read more
At what point does an agency simply have to say no to a client, or a prospective client? A lot sooner than they (the agency) usually thinks. I have heard it in many different ways… sales people touting how much they sold, client service teams saying how happy a client is, media folks telling me … Read more