Digital marketing requires analytics, such as Google Analytics, to measure the impact of your efforts. There are so many ways to advertise on the internet, and each must be tract properly.
How do you know what people are doing on your website? If you have not already installed analytic tools such as google analytics, you are missing out on a lot of information that can help you know if your digital marketing is working for you or if it is not. So, the first thing all … Read more
When we talk with our clients about digital advertising, one of the strategies we promote is Value Extension. As we invest in programs such as display or search, there are opportunities to extend the value of these campaigns. Use of mobile and social media connections, with the permission of the users, are platforms to continue … Read more